Content Farming

The recent Internet trends and aesthetics of cottagecore and homesteading influencers signify a renewed interest in deurbanization, self-sufficiency, and domestic tasks like homemaking and crafting. Through the creation of a speculative community of influencers, this project draws attention to the duality and contradictions of this cultural phenomenon by mirroring or doubling architectural elements, and inserting social media content production programming into rural farmhouse and barndominium typologies. Mirroring is performed as a way to spatialize how this form of content production affects the rural domestic space, and is also used to represent the contrasts of physical/virtual, rural/urban, self-sufficient/supported, posting/consuming, and more. The axis of mirroring gains thickness in areas of content production to make space for unseen staging, equipment, and camera angles.