Analysis and suggestions on marketing mode of Maotai town sauce-flavor Baijiu enterprises under the background of digital economy

Under the wave of digital economy, sauce-flavor (Jiangxiangxing) Baijiu enterprises in Maotai town are facing the opportunities and challenges of marketing mode transformation. However, the current marketing model of Baijiu enterprises has certain limitations. Therefore, in this paper, the main offline and online marketing models of the Baijiu enterprises were summarized, and the current status of the marketing model of the sauce-flavor Baijiu enterprises was described, the problems existing in the marketing model were analyzed, and suggestions were put forward, such as systematically optimizing the marketing model, adopting the online-offline integration strategy, implementing the brand construction and development strategy, and using digital means to empower marketing. In order to improve the market sales share of Baijiu enterprises, promote the high-quality development of the industry, and provide theoretical guidance for the marketing model innovation and digital transformation of Baijiu enterprises.