Development and quality improvement strategy of Baijiu producing area in Wuxi county of Chongqing

Wuxi county has become a significant region for the vigorous development of Baijiu industry due to its abundant natural resources and profound Wu cultural deposits. In recent years, with the support of national policies, the Baijiu industry embraced new opportunities. In this paper, the current situation and quality characteristics of Baijiu production area in Wuxi county were analyzed in depth, and the targeted improvement strategies were proposed based on the development trends of domestic and international Baijiu cultures. The development of Baijiu industry in Wuxi county benefits from its uniquely advantageous geographical environment and climatic conditions, while being deeply influenced by the local Wu culture. As an integral part of traditional Chinese culture, Wu culture's beliefs in spirit worship and nature coincide with the reverence for nature and pursuit of harmony in Baijiu brewing techniques, imparting unique cultural connotations and flavor characteristics to the Baijiu in Wuxi county. Through sensory evaluation and chemical compositions analysis of Baijiu products in Wuxi county, it was found that the Baijiu from Wuxi county had harmonious aroma, mellow taste and stable quality. However, facing market challenges, it was recommended to strengthen brand building, talent cultivation, innovation, and industrial integration, delve deeper into Wu culture to enhance added value, and intensify marketing efforts to promote the transformation and upgrading of the Baijiu industry in Wuxi county towards sustainable development.