Eco-conscious marketing strategies for the development of digital markets in small business

This article describes the importance of digital markets in small business activity, its characteristics, directions for its development, and aspects of effective development of this industry through digitization. Expanding the economic efficiency and opportunities of small business by applying the elements of the digital economy, as well as attracting small business to the digital economy, creating a digital market in this area and methods of using digital technologies, the advantages of digital business in the context of digital transformation, the effective organization of this market through e-commerce and issues of creating its structure were discussed.