Analysis of sustainable tourism policy development strategies to support the creative economy in Banten Province

This study aims to analyze sustainable tourism policy development strategies to support the creative economy in Banten Province. Using a qualitative approach, the study employs the Multipol analysis method to assess multicriteria-based policies. Two development approaches were applied: program evaluation of policies and policy evaluation against scenarios. Data collection involved focus group discussions as primary data and a literature review as secondary data. Research participants included key stakeholders such as government officials, policymakers, tourism offices, academic representatives, and community leaders. The study identifies six key criteria and ten action programs essential for sustainable tourism development. Among these, technology emerges as the most critical factor, followed by infrastructure, environmental sustainability, accessibility, business development, training, product quality, tourist attractions, advertising, and investment. The findings highlight the importance of digital platforms, smart tourism, and ICT applications in enhancing tourism sustainability. Infrastructure improvements, environmental conservation, and better accessibility are essential for tourism growth. Additionally, capital accessibility and business development programs empower local entrepreneurs, while training initiatives enhance workforce skills, ensuring long-term competitiveness. The study emphasizes an integrated government- and community-driven approach to align policies with sustainable tourism objectives. Implementing digital solutions, improving infrastructure, and supporting local businesses are essential for strengthening Banten’s tourism sector. This research provides a strategic framework for policymakers to develop and implement effective tourism policies. By leveraging technology, infrastructure, and business development, Banten Province can achieve sustainable tourism growth, contributing to economic development and environmental sustainability.