Farmer Entrepreneurship and Chili Peppers on Sandy Land in Kulon Progo Regency

\nThis study explores the relationship between entrepreneurial characteristics and the performance of chili pepper farming on sandy land in Kapanewon Galur, Kulon Progo Regency. Key entrepreneurial traits examined include leadership, confidence, risk-taking, hard work, and innovation. The performance metrics include sales target achievement and profit target achievement. Using a simple random sampling method, data were collected from 52 chili pepper farmers and analyzed using descriptive analysis and Spearman Rank correlation test. The findings reveal significant positive correlations between most entrepreneurial characteristics and farming performance. Leadership, confidence, risk-taking, and hard work significantly correlate with sales and profit targets, while innovation shows a significant correlation with sales targets only. The study highlights the importance of enhancing these entrepreneurial traits to improve farming performance. Managerial recommendations focus on implementing tailored training programs, strengthening agricultural extension services, encouraging the formation of farmer cooperatives, promoting a culture of innovation, developing comprehensive risk management strategies, and improving access to credit and financial services. By focusing on these areas, farmers can enhance their productivity, profitability, and sustainability, thereby contributing to the overall development of the agricultural sector in the region.\n