Visualization design of Sichuan liquor brand and Sichuan Baijiu culture under the threshold of cultural and creative perspective

Under the background of cultural and creative industries, Sichuan Baijiu brands can enhance market competitiveness and cultural influence through visualization design strategies, so as to promote the inheritance and development of Sichuan Baijiu culture. The development process and cultural characteristics of Sichuan Baijiu brands was summarized, the historical inheritance, unique brewing process and flavor characteristics of Sichuan Baijiu was introduced, which embodied the combination of culture and social interaction, contained the emotion and enthusiasm of Sichuan people. The Sichuan Baijiu brand was designed through cultural inheritance and innovation, story presentation, diversified product extension and user experience consideration strategy, and the visualization design was carried out combined with the drinking utensils, logo, packaging, advertisement, souvenir and space.