Potential and strategy for tourism development of Panjang and Lima islands in Banten bay

\nPanjang and Lima Islands are island tourism areas with coastal and marine resources. Tourism resources should be well developed because they are a community income source. This study aims to analyze and map the island’s resource potential and design alternative development strategies in Banten Bay. The research was conducted from October to December 2022. Data collection was carried out using field observations and interviews with questionnaires. Data analysis includes regional carrying capacity (CC), Willingness to pay (WTP), Travel Cost Method (TCM), and SWOT analysis. The results showed that CC of Panjang and Lima Islands obtained 283 people/day and 116 people/day, respectively. The average WTP of Panjang and Lima Island is Rp. 5,000, and Rp. 5,277.78, respectively. The average TCM tourist visitor to Panjang and Lima Islands earns IDR. 110,500, and IDR. 102,987, respectively. The alternative strategy for Panjang Island is to provide diving and snorkeling services for marine tourism and underwater archeology and use the beaches around the Panjang Island as a tourist attraction. The alternative strategy for Lima Island is to utilize the ecosystem around the Lima Island to become a tourist attraction, arrange facilities, and provide photo spots around that island\n