An Investigation of Chinese College Students' Access to European and American Popular Music in the Social Media Environment

\nThe purpose of this paper is to explore how Chinese college students acquire European and American popular music in the social media environment. With the popularization of the Internet and the development of social media, college students gradually tend to contact and acquire music resources through these emerging platforms. Through questionnaire surveys and case studies, the study found that social media not only became the main channel for college students to obtain information about European and American popular music, but also profoundly influenced their music preferences and choices. Specifically, college students access the latest information, popular singles and album recommendations of European and American pop music through domestic social media platforms such as Weibo, WeChat and Jitterbug, as well as international platforms such as Instagram and YouTube. In addition, they also pay attention to the official accounts of singers, official accounts of music programs, and music recommendation bloggers to get more comprehensive music information. At the same time, the forms of sharing, amenity, and video soundtracks on social media have greatly contributed to the spread of European and American popular music.\n