Communication innovation of short videos of high-quality traditional Chinese culture from the perspective of slow communication —— Taking the short videos of “Yi gong zi” for example

Building up China's Cultural Strength is a crucial strategic deployment for realizing the great rejuvenation of the Chinese nation. Vigorously promoting fine traditional Chinese culture has become the cultural background and spiritual motivation for strengthening the construction of building up China’s cultural strength. In the past two years, short videos featuring fine traditional Chinese culture have been increasing popular, enriching and enhancing the content ecosystem of short videos while also fostering the inheritance and innovative development of Chinese culture. The article analyzes the communication characteristics of the short videos produced by “Yi Gong Zi” from the perspective of slow communication, and provides thoughts and suggestions for the innovative communication of short videos showcasing fine traditional Chinese culture. Keywords: slow communication, fine Chinese culture, short video DOI: 10.7176/NMMC/107-08 Date of Publication: May 30th 2025