Bibliometric insights into the impact of values on consumer sustainable environmental behavior: Current trends and future directions

• Bibliometric analysis reveals values' key role in shaping consumer behavior. • Purchase intention and perceived value are central to consumer behavior research. • Collaboration spans business, psychology, and environmental science. • Digital technologies like e-commerce and social media shape consumer behavior. • Future research should explore sustainability, global events, and cultural factors. This study conducts a comprehensive bibliometric analysis of values and consumer sustainable environmental behavior research from 2014 to 2024, examining global publication trends, influential contributors, and thematic developments. Using Scopus as the data source, it applies performance, co-citation, co-authorship, and co-word analyses to map the research landscape. Findings confirm the central role of purchase intention and perceived value in consumer decisions, with sustainability, ethical consumption, and digital engagement emerging as key themes. The study highlights growing interdisciplinary collaboration across business, psychology, environmental science, and social sciences, with the United States and China leading in contributions. Additionally, the analysis reveals the increasing influence of digital platforms, trust, and global disruptions such as COVID-19 on consumer values. This research advances the literature by providing a structured, quantitative assessment of the field, identifying emerging research priorities, and offering practical and policy insights for promoting sustainable, value-driven consumer behavior. These findings serve as a foundation for future investigations into the evolving intersections of consumer values, sustainability, and technological change.