Calbayog City: Filipino Leader’s Business Wisdom and Management Insights for Guiding Aspiring Gen Z and Millennial Professional

ABSTRACTThis qualitative research explores the business wisdom and management insights of seasoned leaders in Calbayog City to guide aspiring Gen Z and Millennial professionals. The study addresses the evolving expectations and behaviors of these younger professionals, who prioritize flexibility, meaningful work, and work-life balance, necessitating changes in traditional management approaches. By interviewing established business leaders, the research identifies key themes including the integration of personal and corporate values, overcoming leadership challenges, nurturing talent and innovation, community engagement, and sustainable practices. The findings reveal that leaders in Calbayog City emphasize integrity, empathy, and transparent communication in their leadership styles. They implement strategies such as continuous monitoring, stakeholder involvement, and structured reinforcement programs to foster a values-driven culture. Additionally, these leaders engage in community development projects, support educational initiatives, and adopt eco-friendly practices to enhance operational efficiency and market positioning. The study concludes that the insights from these leaders can significantly enhance the leadership capabilities and management strategies of the next generation, ensuring sustained business growth, community involvement, and environmental responsibility.