Analisis Interaksi Pengguna dan Usability Aplikasi by.U dengan Pendekatan PLS-SEM.pdf

This study aims to analyze user interaction with the by.U application using the PLS-SEM method. Data was obtained through a questionnaire distributed online and filled out by 65 respondents, but only 52 data were used because 13 of them were invalid. The analysis was conducted using SmartPLS by testing validity, reliability, and hypotheses between variables. The validity test results showed that 17 out of 30 indicators met the loading factor value > 0.70. The reliability test states that 5 out of 6 variables meet the Cronbach's Alpha and Composite Reliability criteria > 0.70. In hypothesis testing, the learnability variable has a significant effect on usability with a p-value of 0.001. This shows that the ease with which users can learn the application has a real impact on the perceived usability of the application. This study concludes that most of the user interaction variables on the by.U application have a significant influence and can be used as a reference for improving application quality.