The Role of Euphemistic Strategies in Manipulation of Realities and Persuasion in Political Speeches

This study investigates the role of euphemistic strategies in the manipulation of realities and persuasion within political discourse, focusing on speeches by American and Iranian politicians during the 2013-2015 nuclear negotiations. Employing Van Dijk's socio-cognitive model, the research conducts a comparative discourse analysis to identify and categorize euphemistic expressions used to justify policies, address controversial issues, and influence public opinion. The analysis reveals distinct patterns in the use of euphemistic strategies, with American politicians, such as John Kerry, frequently employing polarization and burden/topos, while Iranian politicians, like Mohammad Javad Zarif, emphasize evidentiality and positive self-presentation. These differences reflect varying rhetorical styles and objectives, highlighting how euphemisms serve as tools for ideological manipulation and audience persuasion. The study underscores the importance of understanding euphemistic language in political communication, offering insights into the mechanisms of public perception shaping and the legitimization of political agendas. By comparing English and Persian political discourses, this research contributes to cross-cultural discourse analysis and enhances critical discourse awareness, equipping audiences to deconstruct political rhetoric and recognize underlying persuasive techniques.