The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

This research explores the psychological and neuromarketing effects of <b>99-pricing</b> on consumer behavior. It analyzes why <b>prices ending in .99 feel significantly lower</b> than rounded prices and examines the long-term effectiveness of this strategy in modern markets.

Publication Details

Journal: Figshare
Published: 2025-01-01
DOI: https://doi.org/10.6084/m9.figshare.28625915.v1
Primary Topic: Consumer Market Behavior and Pricing
Type: article
Field-Weighted Citation Impact: 0.00

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article

The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

Jan 1, 2025

Figshare

Consumer Market Behavior and Pricing

article

The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

January 1, 2025article en

Abstract

Figshare

Decent work and economic growth

Openalex Percentile: Top 42%

Consumer Market Behavior and Pricing

DOI Source OpenAlex

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The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior · Figshare (2025) | TGRS Research Map | TGRS