Promoting Breastfeeding Through Baby-Friendly Hospitals

Promoting, supporting and protecting breastfeeding has been a mandate of the Global Strategy of Infantand Young Child Feeding. The strategy calls on making practices in maternity facilities Baby-friendly byimplementing the Ten steps of the Baby-friendly Hospital Initiative (BFHI) which is a UNICEF/WHO supportedprogram. BFHI continues to be challenged by the aggressive marketing of industry and its unethical marketingpractice and manipulative tactics of luring health professions into becoming their sales promoters despite theadoption of the international code of marketing of breast milk substitutes by almost all the countries.