Is Cognitive dissonance a stumbling block in workplace? –An Evaluation of the IT sector

This study was conducted to explore the effects of cognitive dissonance among associates in the IT sector, particularly focusing on internal recruitment, as this area significantly influences and shapes the career trajectories of associates while necessitating critical personal decisions. The study examined various factors, including emotional trading (behavior/belief), attitude, satisfaction levels, expectations, stress, and perception, to assess their influence on associates when faced with decisions that involve conflicting interests. Data was gathered from 144 recruiters responsible for hiring associates in the IT industry. The objective of this study is to ascertain the extent to which cognitive dissonance affects workplace behavior, ultimately impacting organizational outcomes over time. The findings indicate that cognitive dissonance consistently poses challenges within organizations, and if not addressed promptly, it can adversely affect employee behavior, which subsequently influences the organization as a whole.