Národné Fórum Kozmetiky 2024.pdf

The cosmetics market is changing dynamically, with natural cosmetics increasingly gaining ground.Consumers, concerned about the impact of synthetic substances on health and the environment, are looking for natural and sustainable alternatives.The growing demand for natural cosmetics requires clear and transparent certification processes.This research analyzes trends in natural cosmetics and their implications for Slovak manufacturers.It examines the key trends shaping the future of cosmetics, including personalization, sustainability, digital technologies and “clean beauty”.It also explores potential growth in this sector