Leveraging the 7Ps Framework in Pharmaceutical Marketing: A Narrative Review

This narrative review explores the application of the 7Ps marketing framework—Product, Price, Place, Promotion, People, Process, and Physical Evidence—in pharmaceutical marketing. It highlights strategies for brand differentiation, patient engagement, and sustainable growth. Key findings emphasize the integration of digital tools, such as AI and CRM systems, with traditional approaches to optimize operations and build trust. The study also addresses challenges like regulatory constraints, the digital divide, and balancing global and local strategies while showcasing opportunities in phygital engagement, sustainability, and patient-centric models.