"Fatal Women" and the Critique of Consumerism in Lady Gaga's Music Video Telephone

This paper examines Lady Gaga’s 2010 music video Telephone as its primary subject, analyzing its audiovisual narrative structure and focusing on the prominent "fatal woman" (femme fatale) archetype as a central rhetorical device. It also explores the video’s critique of American consumerism. The study seeks to elucidate how Lady Gaga employs a subversive stance to challenge the intertwined systems of patriarchy and capitalism through her work, revealing her intent to disrupt gender norms and consumer culture within the realm of popular culture.