Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

This document includes scenario-based stimuli used in 'The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays'

Publication Details

Journal: Figshare
Published: 2025-01-01
DOI: https://doi.org/10.6084/m9.figshare.28931519
Primary Topic: Consumer Behavior in Brand Consumption and Identification
Type: article
Field-Weighted Citation Impact: 0.00

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article

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

Jan 1, 2025

Figshare

Consumer Behavior in Brand Consumption and Identification

article

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

January 1, 2025article en

Abstract

This document includes scenario-based stimuli used in 'The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays'

Figshare

Openalex Percentile: Top 42%

Consumer Behavior in Brand Consumption and Identification

DOI Open Access PDF OpenAlex

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Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version · Figshare (2025) | TGRS Research Map | TGRS