<b>Optimizing Customer Insights: AI-Driven Analytics for E-commerce Feedback and Reviews</b>

Artificial Intelligence (AI) is transforming the way businesses understand customer feedback and reviews in the e-commerce industry. With the growing reliance on digital platforms, businesses face the challenge of analyzing vast amounts of customer data efficiently. AI-powered analytics help businesses extract meaningful insights, improve customer experiences, and refine decision-making processes. This paper explores how AI enhances customer data analysis through sentiment analysis, predictive modeling, personalized engagement, and automation. It also examines the benefits, challenges, and future potential of AI in optimizing customer feedback for e-commerce growth. Additionally, this paper integrates a review of recent empirical studies, industry applications, and AI methodologies to provide a more in-depth perspective on AI’s evolving role in the e-commerce sector.