The State of Social Media in Canada 2025

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1,500 participants. This is an update to the previous surveys by the Social Media Lab (2018[1], 2020[2], and 2022[3]).Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (95%) have an account on at least one social media platform, with 93% visiting at least one of the major platforms monthly. Dominant platforms such as Facebook, YouTube and Instagram are still at the top.<br>[1] Gruzd, Jacobson, Mai, &amp; Dubois. (2018). The State of Social Media in Canada 2017. DOI:10.5683/SP/AL8Z6R[2] Gruzd &amp; Mai. (2020). The State of Social Media in Canada 2020. DOI:10.5683/SP2/XIW8EW[3] Mai &amp; Gruzd (2022). The State of Social Media in Canada 2022. DOI: 10.6084/m9.figshare.21002848