Social Media, Affiliate Marketing and E-Marketing Empirical drivers for Consumer Purchasing decision in Real Estate sector of Bangladesh_MKA_Shahinoor_Rahman_Jahid.pdf

In this study, we will be scrutinizing the efficacy of web-based social networking sites in the real estate industry of Bangladesh. Alongside that, we will be exploring the fact if social media usage can effectively change the condition in the current real estate sector of the country. The goal is to explore the consumer purchasing decision (buyers’ perception, attitude, satisfaction, loyalty) and intention to buy using social networking & affiliate marketing as a promotional channel. The paper will be putting a relation among the variables of the real estate industry to navigate the scopes for the application of the social media platforms & affiliate marketing. Consequently, the importance of brand image formation and using it as an essential tool for marketing will be emphasized in the paper. Data was collected from 406 customers from various real state companies in Bangladesh using convenient sampling technique. The SPSS 28 was employed to measure the construct reliability and validity and test hypothesis. In order to implement the plans regarding the sectors it is very necessary to form a partnership among the associates that have grown centering the real estate and the digital marketing firms. The transparent regional and central government authority relation is essential as well. This paper will study all these implications after exploring the mentioned perceptions of real estate buyers.