PERTINENCE OU DECLIN : IMPACT DU JOURNALISME NUMERIQUE SUR LA PRODUCTION MEDIATIQUE FACE AUX DEFIS DE L’IA

Abstract : The present study examines the intersection of current discussions regarding the transformative effects of digital journalism and the disruptive capabilities of AI-generated content. This investigation analyzes the informational strategies employed by digital media platforms and the different formats in which content and its topics are presented to the public in response to emerging challenges within an AI-dominated environment. A comprehensive dataset of 1086 publications is employed in this study from five leading global digital platforms: Business Insider, Huffington Post, TMZ, Gizmodo, and Mashable. This comparative content analysis explores the evolution of news messaging strategies by theorizing the engagement of these platforms with the pressures and benefits of AI integration. The results reveal important new perspectives on how journalism might adapt to technological disturbance. The diversity of content published across digital press platforms and a disparity with variance between the size, type, and methods of displaying content among these platforms. Text is the most common form of digital journalism, but photos and videos are increasingly highly regarded in the news industry. Our work presents a new way of presenting information through various forms, emphasizing the move towards more significant visual interaction without losing sight of the importance of text. Keywords: Digital journalism, AI challenges, news platforms, content creation, media outlets, digital newsrooms.