Sustainability and tourist satisfaction in Juazeiro do Norte and Santiago de Compostela: a comparative analysis

The objective of this research is to carry out a comparative analysis between Juazeiro do Norte and Santiago de Compostela, exploring the dimensions of sustainability and tourist satisfaction. This comparative study adopted a cross-sectional approach to examine the perspective of sustainability and tourist satisfaction in Santiago de Compostela, Spain, and Juazeiro do Norte, Brazil. 297 individuals were interviewed in Santiago de Compostela and 344 in Juazeiro do Norte, representing a variety of demographic profiles. The interviews were carried out in tourist areas during periods of high tourist activity in both cities, allowing a comprehensive analysis of visitors' experiences and perceptions. The comparative analysis between the two groups revealed similar perceptions regarding certain aspects of religious tourism in Juazeiro do Norte and Santiago de Compostela. However, significant differences were observed in specific issues, such as the variety and quality of gastronomic and artisanal products available in public supply markets.