Effect of Neuromarketing Techniques and Social Media Engagement on Brand Loyalty with Special Reference to Coimbatore City

The changing dynamics of marketing in the digital era have led to the adoption of innovative strategies, such as neuromarketing and social media engagement, which aim to build stronger customer relationships and improve brand loyalty. Neuromarketing leverages insights from neuroscience to better understand consumer behavior on a subconscious level, while social media engagement fosters interactive communication and emotional ties with brands.