A Study on Effectiveness of Candidate Selection Through Campus Recruitment in the IT Industries

This study aims to evaluate the effectiveness of candidate selection through campus recruitment in the IT industry. Campus recruitment is a strategic platform for organizations to connect with aspiring candidates and select talented, committedindividuals from various educational institutions with enthusiasm and drive to excel in the industry. Organizations adopt diverse recruitment procedures to identify the right talent for the job. With the continuous growth of the IT sector, there is an increasing demand for dynamic, self-motivated professionals who can contribute effectively to organizational goals. Consequently, companies are expanding their recruitment efforts beyond a limited number of institutions to reach a wider talent pool. This study was conducted at a leading IT company in Chennai to assess the effectiveness of various activities involved in campusrecruitment and evaluate candidates' awareness of recruitment practices. It also explores candidates’ perceptions of different selection methods and examines the overall satisfaction levels of newly recruited employees. This study is based on primary datacollected from a selected sample. Statistical tools such as Karl Pearson’s Rank Correlation, Percentage Analysis, and the Chi-Square Test were used for analysis and interpretation. The study concludes with key findings and suggestions aimed at enhancing the effectiveness of candidate selection through campus recruitment.