27. THE ROLE OF MORAL ECONOMY IN SHAPING SUSTAINABLE CONSUMPTION

The paper explores the role of moral economy in shaping sustainable consumption patterns by integrating ethical values, social norms, and community responsibilities. It goes beyond traditional economic models, focusing on fairness, environmental care, and intergenerational justice. The study uses case studies and theoretical perspectives to illustrate how moral considerations influence consumer choices, such as reducing waste, supporting eco-friendly products, and promoting equitable resource use. The findings suggest that embedding moral values in economic decision-making is crucial for fostering long-term environmental sustainability and transforming consumption into a socially and ethically responsible practice. This shift towards ethical consumption can lead to a more sustainable future for generations.