EFFECT OF DIGITALIZATION OF PRODUCT SALES ON SALES GROWTH IN NIGERIA

Technological waves is gaining much ground on how best to engage in business. This study seeks to empirically determine how digital selling aids in Sales Growth with Website Marketing, email marketing and social media Marketing as predictors. The study was carried out at Computer Village Ikeja, Lagos State Nigeria. Selected Vendors of Computers, allied products and other ICT accessories as well as requires who engage in digital selling formed the population of the study. Sample size of 386 drawn from the study population were issued with questionnaire to elicit necessary information from them. After the collection, presentation and analysis of data collected from them and test of the study hypotheses, it was established that website marketing, email marketing and social media marketing respectively has significant positive effect on sales growth. It was thus concluded that digital tools such as website, email and social media significantly enhance sales growth and therefore recommended that organisations or vendors especially those of computers and ICTS should apply website marketing, email marketing and social media marketing to enhance sales growth