METHODOLOGY FOR ELECTRONIC COMMERCE EFFECTIVENESS ASSESMENT OF SMALL BUSINESS

Electronic commerce (e-commerce) has revolutionized how businesses operate, interact with customers, and deliver value. For small businesses, e-commerce offers avenues for market expansion, operational efficiency, and competitive positioning. However, assessing the actual impact of e-commerce initiatives remains a complex task, particularly in the case of small enterprises with limited resources and analytical capabilities. The objective of this study is to develop a methodological approach tailored for evaluating e-commerce performance and effectiveness specifically in small business settings.