Influence of Organisational Culture on Bridal Price in Masaba Land, Eastern Uganda

ABSTRACT: The bride price is a longstanding cultural institution in several African civilizations, notably in Masaba-Land in Eastern Uganda. This study examines how organizational culture characterized by common values, norms, and practices inside institutions affects the perception, negotiation, and payment of bride price in the area. The research analyses the influence of local administration, religious groups, and educational institutions on this cultural practice via anthropological and sociological lenses. Research indicates that while conventional values prevail, contemporary pressures from religious institutions, women's rights groups, and educational establishments are progressively altering perceptions about bride price. This study employed a qualitative research approach, using ethnographic methods to gather insights into how organisational culture influences bride price in Masaba-Land. Findings reveal that organisational culture significantly impacts perceptions and practices related to bride price, with some organisations promoting its reform or abolition, while others inadvertently perpetuate its persistence. The study highlights the complex interplay between tradition and modernity, offering insights into how organizational interventions can contribute to cultural change in Masaba-Land as bride price is a customary payment made by the groom to the bride’s family which is prevalent in many African cultures. It is seen as a symbol of respect and a way to formalize or legalize marriage. This research contributes to broader discussions on gender, culture, and development, providing recommendations for organizations seeking to address the challenges associated with bride price in a culturally sensitive manner.