A New Marketing Move: Managing A Cost Center, The Security Team

Corporates have been formed with the intent of making profits, hence look to enhance their brand image. Complying with data protection laws and prioritising the safety of user’s data has emerged as a new marketing strategy to endorse oneself as data protector and hence building up its customer share and brand image. This research is based on quantitative research methodology, where primary data have been used. This research concludes that the compliance of data protection by the corporates helps in increasing the market share as it not only safeguards personal data but also contribute to user trust and corporate accountability