WORK MOTIVATION AND ITS EFFECT ON CORPORATE PRODUCTIVITY: AN EMPIRICAL CASE STUDY OF NEBICO BISCUIT PRIVATE LIMITED IN KATHMANDU, NEPAL

Motivation means to influence others to proceed to fulfilling a want. The study’s objective is to analyze theassociation between human resource motivation and corporate productivity (CP) and to assess the effect of workmotivation on corporate productivity. The research design used in this study was the descriptive and causalcomparative design. In this study, primary data are collected from the respondents with the help of a questionnaire.The data are collected through a structured questionnaire containing a 5-point Likert scale. The data for the studywas collected through the closed-ended structured questionnaire. The population of the study is 400. The researcherselected 120 employees as a sample size from the population of the organization. The researcher used a judgmentalsampling technique. Data was analyzed by applying descriptive and inferential statistics. Mostly moderate andsignificant correlation was found between independent variables and CP. Salary and bonus have the highestcoefficient among the variables. As opposed to it recognition has the lowest correlation with CP. All independentvariables have significant and positive effects on dependent variables such as CP. The working environment has thehighest positive effect on CP. On the contrary job security has the lowest positive significant effect on CP. NebicoBiscuit should focus on increasing pay such as salary, wages, and bonuses as basic needs of human resources. Thiskind of study can be conducted on motivating factors such as recognition, advancement, work itself, and so on.