A Study on Consumer Awareness in Food Adulteration with Special Reference of Coimbatore City

Food adulteration poses a significant challenge to public health and safety, particularly in urban areas. Thisstudy explores the prevalence and awareness of food adulteration in Coimbatore City, focusing on its impacton consumer health and safety. The research employs primary data collection through structuredquestionnaires distributed among residents of Coimbatore. Statistical tools such as SPSS were used for dataanalysis, including frequency analysis and ANOVA, to assess the correlation between demographic factorsand awareness levels. The findings indicate a high prevalence of adulterated food products in the regionand varied levels of consumer awareness based on demographic variables. The study emphasizes the needfor stricter regulations, increased public awareness campaigns, and robust quality control measures tocombat food adulteration effectively. It concludes that a collaborative effort from consumers, regulatoryauthorities, and food manufacturers is essential to ensure food safety in Coimbatore City.