THE LISTENER'S CHOICE: A STUDY ON PREFERRED CONTEMPORARY TECHNOLOGIES IN THE ASSAMESE MUSIC INDUSTRY

The onset of digitalisation and related technologies has made music more available and heard in the history of mankind. This article, therefore, attempted to find out the various preferred contemporary technologies and media currently used in the Assamese music industry for listening to and watching music audio/videos. The methodology included personal interviews with some prominent artists and a survey of 500 music listeners with a schedule within Assam in North-East India. The findings indicated that mobile phones/tablets and YouTube are the two most highly preferred contemporary technologies and media among the respondent listeners. This study also identified certain categories of music listeners who should be emphasised by stakeholders of the above music industry. This is essential to increase the usage of specific contemporary technologies and media for listening/viewing music audio/videos. These observations are expected to provide stakeholders (music marketers) with a brief idea about the dynamics of the above industry.