News Writing Formula: Guiding Voices of Journalism Coaches and Student-Writers

In an era where journalistic credibility is increasingly scrutinized, achieving excellence in campus news writing requires more than just passion, it demands precision, mentorship, and a structured yet adaptable approach. This study employed a qualitative transcendental phenomenological design to explore the lived experiences, strategies, and aspirations of award-winning news writing journalism coaches and student-writers in Region XII, Philippines. The research responded to concerns about declining student performance in press conferences, aiming to identify the core elements that contribute to consistent success in the field of campus journalism. Data were gathered through semi-structured interviews with purposively selected participants’ journalism coaches and student-writers who had qualified for regional or national press conferences. Moustakas’ phenomenological approach and thematic analysis were used to interpret and synthesize the participants' narratives. The findings revealed that both journalism coaches and student-journalists navigate a complex balance between academic responsibilities and journalistic training. Their lived experiences were shaped by personal challenges, early exposure to journalism, and the mentorship they received. These factors significantly influenced their coaching methods and writing styles. Participants also envisioned a future committed to producing ethical, skilled, and nationally competitive journalists. One of the study's major outcomes was the development of a visual News Writing Formula, which integrates effective strategies and techniques derived from the participants’ lifeworld experiences. This formula serves as a pedagogical and practical guide for journalism coaches and student-writers alike. The study concludes that coaching in campus journalism must go beyond technical instruction to foster identity, ethical awareness, and resilience, calling for a standardized and research-informed coaching model across educational institutions.