Closed Loop Payment Systems

One often-overlooked area that directly impacts customer engagement is the way businesses handle payments. While open-loop payment systems (like Visa or Mastercard) prioritize convenience and broad acceptance, they fall short in enabling direct brand-to-customer engagement.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-06-18
DOI
https://doi.org/10.5281/zenodo.15686978
Primary Topic
Digital Platforms and Economics
Type
article
Field-Weighted Citation Impact
0.00
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article

Closed Loop Payment Systems

Zenodo (CERN European Organization for Nuclear Research)
Digital Platforms and Economics
article

Closed Loop Payment Systems

article en

Abstract

One often-overlooked area that directly impacts customer engagement is the way businesses handle payments. While open-loop payment systems (like Visa or Mastercard) prioritize convenience and broad acceptance, they fall short in enabling direct brand-to-customer engagement.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 39%
Digital Platforms and Economics
DOIOpen Access PDFOpenAlex
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Closed Loop Payment Systems · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS