Strategic Communication Practices Between India and Southeast Asian Nations: An Analysis of ASEAN Website

Southeast Asian countries or Association of Southeast Asian Nations (ASEAN) and India used to have strong diplomatic, political, economic, and cultural ties and grown phenomenally. These two neighbouring regions share many common interests and ideas to increase inter-regional cooperation. There are many examples of cross connectivity projects such as “India-Myanmar-Thailand Trilateral Highway, Kaladan Multi-Modal, Transit Transport Project (KMMTTP), Mekong-India Economic Corridor (MIEC)” and “extension of Trilateral Highway, digital highway and improving maritime connectivity” projects are planning to be proposed. On 11th December 2017 ASEAN India Connectivity Summit (AICS) in New Delhi was held to accelerate major connectivity projects and envision new ideas and initiatives in various sectors, with themed as “Powering Digital and Physical Linkages for Asia in the 21st Century,”. This research study consists of the analysis of ASEAN website in context to India and southeast nations. Through this research a researcher has tried to analyse the strength of relations and communication between India and southeast Asian countries or ASEAN nations considering various aspects and preparing a roadmap for further communication. In this study applied communication strategy between ASIAN nations and India, interaction considering various international issues, events, culture, and traditions along with the nature of content posted on website is explored. This paper reflects that Indian and southeast Asian nations are working to maintain good international relations and planning a better communication roadmap by various connectivity projects related to cyber security, leisure & tourism activities, historical and cultural ties, foreign policies, cross-border transport, and trade, fostering unity and inclusivity, enhancing sub-regional multilateralism and security cooperation.