CONNECTIVITY OF PEOPLE'S MARKET PROTECTION POLICIES IN THE ERA OF SOCIETY 5.0 IN INCREASING REGIONAL ECONOMIC GROWTH IN DISADVANTAGED DISTRICTS OF BANTEN PROVINCE

Abstract The transformation of life is going quickly so that changes are felt by the community as a result of the progress of the times that have a positive and negative impact. It is undeniable that in the 5.0 era, traditional markets experience many challenges, namely competing with virtual markets and modern markets that are starting to stand in every place, especially in regions, cities, and districts in the Banten Province area. The government must act quickly in maintaining traditional markets to maintain market balance to reduce poverty levels. Traditional markets are gradually shrinking, affecting economic activities. This study uses a qualitative approach with the collection of primary and secondary data. The results of the study show that policy connectivity is needed to synergize traditional market management in order to adapt to the needs and demands of the community so that it can bring the welfare of the local community to improve the regional economy so that it can catch up. Some of the things that need to be done through; (1) Digitalization of the People's Market, (2) Education and Training, (3) Strategic Partnerships, (4) Regulatory and Policy Support, (5) Market Promotion and Education, (6) Quality Improvement and Product Diversification, (7) Monitoring and Evaluation.