A STUDY ON INTERNET BANKING SERVICES BY NATIONALISED BANKS IN SATARA

Abstract: This study examines the internet banking services provided by nationalized banks in Satara, focusing on their adoption, effectiveness, and impact on customers. With the rapid growth of digital banking, the research investigates how these banks are leveraging internet banking to offer services like online account management, bill payments, and fund transfers. The study is based on primary data gathered through surveys and interviews with customers and bank officials, as well as secondary data from reports and publications. The findings reveal that while internet banking has enhanced accessibility and convenience for many customers, challenges such as digital literacy, cyber security concerns, and infrastructural limitations remain prevalent, particularly in rural areas. The paper also discusses the role of government initiatives and bank strategies in promoting digital banking. In conclusion, nationalized banks in Satara have made significant strides, but continued improvements in technology and awareness are needed for broader adoption. The findings suggest that internet banking has brought considerable convenience, reduced the need for physical branch visits, and empowered users to manage their finances anytime and anywhere. However, the study also identifies several challenges affecting the broader adoption of digital banking services. Key issues include lack of awareness, low levels of digital literacy, cybersecurity concerns, and inadequate internet infrastructure—particularly in rural and semi-urban areas. Additionally, some customers express hesitation in shifting from traditional to digital platforms due to trust and usability factors.