EXPLORING THE ROLE OF DIGITAL PLATFORMS IN PROMOTING NUTRITION AND HEALTH BENEFITS OF NUTRI-CEREALS PRODUCTS

Digital platforms have revolutionized the promotion of nutritious food products, particularly Nutri-cereals, byenhancing consumer awareness, accessibility, and market demand. This study explores the role of digitalplatforms, including social media, e-commerce, mobile applications, and digital marketing, in promoting thenutritional and health benefits of Nutri-cereal products. Findings reveal that digital platforms effectively increaseawareness, with social media campaigns and online advertisements playing a significant role in influencingconsumer knowledge and purchasing decisions. However, challenges such as misinformation, lack of interactivecontent, and difficulties in distinguishing genuine advertisements remain barriers to consumer trust. The studyhighlights the need for more engaging, transparent, and educational digital strategies to maximize the potential ofdigital platforms in encouraging Nutri-cereal consumption.