INNOVATION IN THE FIELD OF DIGITAL SERVICES

The paper examines the digital economy, it’s significance for the development of the service industry, the issues of the transformation of the service sphere, the diffusion of digital technologies in the tourism and hospitality industry and the possibility of their use, the analysis of programs and opportunities for the introduction of the digital economy in Uzbekistan and the level of knowledge about the state of digitization of the service sector is conducted. Also, the opportunities for theadvancement of current studies are highlighted on the basis of the analysis.