Digital marketing and analyzing with new plat forma of marketing.

Abstract Marketing is a social and managerial process that enables individuals and groups to obtain what they need and want through creating and exchanging products and services. It is an organizational function that organizes and directs all business activities involved in assessing and converting customer purchasing power into effective demand. Marketing is more than just the physical process of distributing goods and services; it is the process of discovering and translating consumer wants into products and services. It is an essential part of business, and without it, even the best products and services fail. Companies constantly fail because they don't know what is happening in the marketplace, resulting in not fully meeting their customer's needs. A strategic marketing plan, a six-stage process, is an important part of a business plan (Rahnama & Beiki, 2017) Digital marketing is crucial for businesses to identify their audience's needs and create valuable online content. B2B digital marketing focuses on converting high-quality leads into salespeople through business-focused channels like LinkedIn, while B2C digital marketing focuses on attracting people to your website and converting them into customers without the need for a salesperson. B2C channels like Instagram and Pinterest are more valuable than businessfocused platforms like LinkedIn. Digital analytics software can be used to monitor website traffic and prioritize marketing channels based on the number of people driving traffic (Bhushan, 2017) Advertising is a complex and sophisticated marketing tool used to reach various consumer groups. It can be divided into eight main categories: target market segmentation, target impact, distribution area, way of transmission, method implementation, impact, addressing, and payment. Target market segmentation is based on social, professional, and other features, while target impact is commercial (goods and services) or noncommercial (political and social). The distribution area includes global, national, regional, and local areas. Advertising methods include print, electronic, outdoor, textual, visual, statistical, 10 and dynamic. The impact of advertising is both direct and indirect, with both direct and indirect methods. Addressing methods include impersonal and personalized advertising, with personalized advertising often involving wellknown personalities or experts. Payment methods include paid or free advertising, which is often public or social rather than commercial (Hong & Zinkhan, 2017).