SWOT ANALYSIS OF THE DEVELOPMENT OF RECREATIONAL SERVICES FOR PREGNANT WOMEN IN BULGARIA

In modern European living conditions, there is a strong need for healthy programs for women with normal pregnancies. There is a need for more and more specialised centers and the provision of new, accessible and different types of motor services to meet the needs of pregnant women who want to play Recreational activities. This development is a market study of wellness services for pregnant women. The aim of this study is to identify some marketing aspects related to the provision of leisure services for pregnant women with normal pregnancies and postpartum women as a prerequisite for improving their quality, strengths and weaknesses, as well as threats and opportunities for the development of recreational motor services for pregnant women in Bulgaria. Literature related to the effects of Recreational activities on the body of a pregnant woman has been studied. A questionnaire method was used with women with normal pregnancies participating in recreational physical activities. A situational analysis of the development of Recreational services for pregnant women in Bulgaria was performed. The results of the analysis show the opinion of included observation through participation in Wellness activities for pregnant women in different trimesters. Percentage data for preferred place and form of Wellness services. Positive impact of Recreational activities during pregnancy was assessed. SWOT analysis of the development of wellness programs for pregnant women, both threats and opportunities for development. The situational analysis showed that research in the field of wellness and in a specific contingent, pregnant women, is essential regarding healthy lifestyle and social integration. The results highlight the need for further research and implementation of innovative movement practices to improve health status and quality of life in pregnant women.