METAPHOR AS A RESEMBLANCE PHENOMENON

This study examines metaphor as a resemblance phenomenon across academic, promotional, and temporal-spatial discourse. Drawing on existing literature, it highlights how metaphors serve cognitive, communicative, and cultural functions. Through analysis of English as a Lingua Franca (ELF) academic settings, promotional tourism discourse (PTD), and cross-linguistic temporal metaphors, the research reveals metaphor’s role in framing abstract concepts through familiar domains. Findings underscore metaphor’s significance in shaping understanding, persuasion, and worldview across contexts, reaffirming its foundational status in language and cognition.