The Impact of Social Media on Recruitment: A Study of Employer Branding and Candidate Attraction

The title of my project is “The impacts of Social Media on Recruitment: A study of employer branding and candidate attraction” for survey and with exceptional reference to the HORIZON KIA, RANCHI JHARKHAND. Social networking sites and social media platforms have revolutionized communication methods for both personal and business use. It is now essential to research the significance of social media to the hiring process because more people are communicating on social media, and more HR professionals are using social media to find candidates. Social media employer branding has also drawn interest and is thought to be the most promising platform. On the other hand, nothing is known about how social media contributes to an organization's image development. This essay aims to investigate how social media affects hiring decisions and how it contributes to employer branding. Recruitment is described as, “a method to discover the assets of manpower to meet the requirements of the staffing agenda and to employ powerful measures for attracting that manpower in good enough numbers to facilitate powerful selection of an efficient staff.” Recruitment which means placing the right person at the right time and right place. Recruitment is a process of finding candidates and attracting copiable Applications for employment. Recruitment is an important part of the organization Human Resource planning. It helps to select numbers and distinct types of people in the organization.