USING MODERN EDUCATIONAL TECHNOLOGIES IN DEVELOPING STUDENTS' CREATIVITY

In the context of rapid technological advancement and transformation of the educational environment, the development of students' creative thinking is becoming increasingly important. The purpose of this article is to analyze the potential of modern educational technologies in fostering students' creative abilities. The paper examines digital learning tools, interactive platforms, augmented and virtual reality technologies, as well as project-based and problem-based learning methods. The findings demonstrate that the integration of innovative solutions into the educational process contributes to the formation of students' non-standard thinking, flexibility, and ability to generate new ideas.