Tourism finance for sustainability: investing in green futures

This article explores the critical role of tourism finance in advancing sustainability within the global travel andtourism industry. As environmental degradation and climate change increasingly impact tourism destinations, the needfor green investment strategies becomes more urgent. The study investigates how targeted financing mechanisms cansupport sustainable tourism development by funding eco-friendly infrastructure, promoting low-impact tourism models,and empowering local communities. Using a qualitative research approach based on literature analysis, the paperexamines seven key sources of tourism finance, assessing their potential to contribute to long-term environmental, social,and economic goals. The findings offer strategic recommendations for policymakers, investors, and tourism leaders toalign financial planning with sustainability objectives, ensuring resilient and inclusive growth for the tourism sector