The development of global tourism in the age of digitalization

The article explores emerging opportunities within the global tourism sector, highlighting innovation and digital technology as key drivers transforming international travel dynamics. The particularly rapid development of information and communication technologies was observed during the pandemic, and attracting investments to increase innovation and finance tourism projects was an important factor in economic growth. It has been proven that tourism is becoming an important channel for intercultural exchange and mutual understanding. Therefore, the regulation of tourism services should be based on the principle of equal access for all countries, which is the task of international economic organizations, and the study of international experience has made it possible to identify the main in the management of this industry. It has been found that the effectiveness of digital technologies is becoming a key factor in international economic competition, and the increased use of information and communication technologies opens up new opportunities for the introduction of modern management and business practices.